For today’s email marketer, working with the right email marketing tools could make the difference between a successful campaign and a failed one. Email might not be new, but there’s plenty of software on the market that keeps email marketing relevant. Flowdesk is the best platform for email marketing and other marketing campaigns check out flowdesk discount code for best offers.
Research has shown that email engagement is as high as ever — the average clickthrough rate for emails across all industries currently sits at 2.74 percent, comparable to the average push notification open rate of 2.63 percent. Email was one of the first ways to contact users on the early web, and it’s still going strong as a permission-based channel to reach a wide audience. Even people who are marketing on social media platforms find that they can get Instagram followers through email.
For mobile teams, email offers another benefit: it’s the most personal way to reach users, out of the app, who haven’t opted into push notifications.
While in-app messaging is valuable for the user experience, app publishers need out-of-app messaging to increase user retention. 77 percent of users fall dormant after day one, so mobile teams need a way to re-engage their inactive users. Without a push notification opt-in, email is often the best solution.
While email is a simple channel for consumers, there are several points in the email marketing workflow that can be optimized with the right tools. Use this list as a starting point to establish the perfect email marketing stack.
1.Hemingway Editor
Pricing: The Hemingway web app is currently free, while the desktop app costs a flat $20.
Hemingway is a text editor that helps writers craft bold and clear content. Like the novelist before it, the writing style that the Hemingway app encourages is clean and minimalistic. Fortunately for the email marketer, this is exactly the style that dominates the industry. Email copy is at its best when it’s simple and to-the-point, and this editing app helps writers get there.
Features: In addition to offering a clean, modern UI for content writing, Hemingway automatically highlights words that could make the text harder to read. This makes it easier to catch passive voice, adverbs, and complex synonyms that slow the reader down. The app then calculates the overall complexity of the text, providing a readability score based on school grades.
2.List Builder at SumoMe
Pricing: SumoMe is free for low-traffic websites, while paid accounts start at $15/month.
SumoMe’s List Builder service helps email marketers capture email addresses from website visitors. It’s hard to make the most of your email service provider without a fleshed-out contact list. While it’s possible to gradually build out a mailing list based on product signups and events, List Builder helps marketing teams convert a percentage of every website visitor into email subscribers.
Features: List Builder provides a modal popup that can be triggered based on user behavior, such as just before the visitor leaves the site. It’s also visually customizable and optimized for mobile, making it a fantastic option for teams with both mobile app and web products. The product includes a simple A/B testing platform to optimize the model’s design and copy.
3.IFTTT
Pricing: IFTTT is currently free to use.
IFTTT is a flexible, multi-purpose automation service that enables users to set up event triggers between web apps. For email marketers, IFTTT can be used to automate aspects of email campaigns. The above example is perfect for announcements: you can automatically send tweets to Buffer whenever you send an email, based on the content of that email. The tool can be as simple or complex as you want it to be.
Features: IFTTT connects any two web apps by a list of pre-determined triggers. For the purpose of email marketing, the most important triggers occur either when you send an email, or when you receive an email meeting a certain criteria. From there, you can automatically send another email, schedule a social media post, save an event to your calendar, and more. The app is valuable as both a productivity and an automation tool.
4.Leanplum
Pricing: As an enterprise solution, Leanplum does not offer a flat rate plan, although it does offer a 30-day free trial. Paid plans are based on specific app needs.
Leanplum is an integrated mobile marketing solution with an email solution that empowers brands to drive more app engagement and ROI. As a mobile marketing product, it presents a unique offering for those who want a mobile-first approach to email.
Features: Leanplum is a full-featured integrated mobile marketing platform, and its email messaging interface shares data with the rest of the solution. This means that clients can leverage the full depth of the product’s analytics solution to power their email campaigns. The software also shares user segments across the platform, making it easy to coordinate messaging campaigns across other channels like push notifications and in-app messages, while enabling a holistic approach to email marketing.
5.Share Link Generator
Pricing: The site is currently ad-supported and completely free to use.
Share Link Generator offers a simple (and free) tool to create pre-written share links. Email is an effective tool for encouraging sharing across all social channels. While some users might be reluctant to follow a corporate social account, you can encourage links to your products and services by creating a pre-written message that they can share with a single click.
Features: The Share Link Generator workflow is simple: paste in the link you want to share, and the website will output a link that takes visitors straight to the social media site’s posting page. This feature is especially valuable for Twitter, because you can save an entire pre-written tweet in your share link.
There you have it — five tools that can power the best email marketing.
