Accurate data is a vital resource across every sector. No matter what kind of work you do or who your customers are, you need to have reliable information in order to be effective. Unfortunately, though, there are many factors that can compromise the accuracy of your data and lead to a laundry list of problems affecting your company and its revenue. There are ways you can mitigate these problems, though, including the use of programs such as a phone verification API. A phone verification program can quickly and accurately tell you whether a phone number is reachable and whether its owner is on the national Do Not Call registry.
Verify User Phone Number
- Improve decision-making with better data. You may not consciously realize it, but every single decision you make is fueled by data. It’s unsurprising, then, that bad data can lead to skewed decisions. One of the best ways to use a phone verification API is to implement better decision protocol and identify ways to use data productively. If you manage a team of agents who regularly conduct cold calling, for example, you should look for weaknesses in your data that may be compromising your results.
- Minimize company costs with better data. High-quality data doesn’t just improve your company’s decision-making abilities. It can boost your budget by minimizing costs, too. Inaccurate data can quickly cost a company thousands based on lost leads, returned mail, wasted billing hours, and plenty of other monetary drains. In addition to verifying your customers’ phone numbers, you can use a batch address verification software to confirm their address, too. This is particularly beneficial for eCommerce companies and other businesses that mail directly to clients.
Reliable Data
- Define what reliable data means to you. Every company wants to maintain a database of reliable data, but each company’s standards for “reliable” might vary. You need to define what standards you want to maintain when it comes to verifying your customers’ information. Is a phone number deemed “reliable” if it is confirmed to be reachable, for example — or will you require additional verification regarding its owner’s identity? These are important questions to ask as you’re shaping your company’s data policies and trying to cultivate high-quality data. No matter what standards you establish, a program like BatchData can provide the information you need.
- Decide what to do with data red flags. As you prune your database, certain information will be flagged for elimination if it cannot be verified or it is found to be inaccurate. Rather than simply remove these entries, you should develop a procedure for attempting to recover the correct information and update the data accordingly. You should decide, too, how you will handle red flags that raise suspicion of fraud. How will you investigate? Will you reach out to the client for clarification? It’s important to implement a specific procedure to address problems like these.
Find out how data verification can improve your workflow and minimize your company’s fraud liability, too.
