Being in the business industry is never easy. There will always be competition. Finding the perfect marketing strategy is not easy, especially if you are new to the industry. It is even harder when your product is not mainstream and in demand.
When picking a marketing technique, there are a lot of things you have to consider first. Some of these are the target audience, budget, supply, and demand. After you study, perform a SWOT analysis and assess everything you have to check, you can now pick a marketing plan.
1. Digital advertising
Digital marketing has many different variants and strategies. IN general, digital marketing is the promotion of your business and its products and services with the use of the internet. From the name itself, digital, this technique involves the use of digital technologies and online spaces.
This can be done through the use of social media platforms like Twitter, Facebook, Instagram, and Tiktok. This form of marketing is not limited to social media, though. You can also use the web, email, and other multimedia messaging platforms.
2. Seasonal marketing
Also called “holiday marketing,” this type of promotion happens at certain events and times throughout the year. You can create different marketing campaigns per occasion. To put it simply, you are going with the year’s flow.
For example, if your business creates cakes, you can advertise cakes with rainbow designs during pride month. If you own a clothing line, you can market your summer clothes during or as the summer approaches.
3. Stealth marketing
Also known as “undercover marketing”, this approach involves promoting products or services in a subtle and low-key manner. You are to promote your product without your audience knowing that they are being marketed, so you should not be obvious. This is to gradually build the interest of the viewers in your brand. This strategy will make a more positive impression on the audience since they are already conditioned to your product and services.
One example of this is the Starbucks advertisement in 2019. There was a Starbucks cup visible in the frame. It is not obvious but placed in a location where it can be seen. This publicity stunt caught the attention of the viewers and then became the talk of the town.
4. Affiliate marketing
Affiliate marketing involves the business owner and the affiliate. The affiliate promotes the owner’s brand and services in their own ways to their audience. There will be a unique link to be used that will lead them to your online shop. The owner pays the affiliate through commission. The affiliate gets paid every time someone purchases using the unique link. You can look for an affiliate marketing platform for this. Platforms like this can suggest credible and trustworthy affiliates so that you can easily and safely choose the affiliates you want.
5. Global marketing
As online businesses steadily grab the attention of audiences globally, many promote their merchandise to the global market. This strategy markets the products in different countries and regions. The products are not specifically or customized marketed according to the location, they all have the same market plan.
An example of this would be how Samsung expands its brand by marketing its products across the world. Their Samsung Galaxy S series has uniform marketing and it is not customized.
The ones listed are just among the many different marketing strategies. The marketing strategy that you have to use depends on your business’s state. You should not push through a specific strategy if it does not go or work well with your products and services. Using wrong or unfit marketing strategies may risk your whole business so do not forget to thoroughly analyze and assess the situation.
