Whenever it comes to increasing one’s business, no one can imagine increasing it without the help of Instagram and Instagram followers. The Instagram followers are the most crucial part of the Instagram platform as they are the audience that the businesses have to target. Without Instagram followers, one can’t just sell their products or services. Therefore having them is a must if one wants to grow their business and profits over Instagram.
But the truth is many people find it hard to get started and increase their Instagram followers. The first milestone of reaching 1k or 10k followers is the hardest, and many people give up before applying all the methods out there. It is not an impossible task, but it is a hard task, and one needs to be dedicated to the work and business to increase them. Here are some tips on how one can increase one Instagram followers:
One can repost other’s posts:
One can follow other businesses that sell their product or services in the same niche as the one. And whenever they post something, one can share it. It can help one gain free Instagram followers as the followers who are following that particular account will get to see that one can repost as well. Although, don’t forget to give the credits to the owners as people don’t like it when someone steals the credit.
Don’t forget to use hashtags:
One of the most effective ways to increase Instagram followers is using hashtags. Hashtags are used to attract people who search for stuff in the search bar. Hashtags are the ones that navigate people to one’s post when they search for a particular keyword. Therefore one can use many hashtags, but don’t forget to give the right keywords.
Share the account’s link on other social media:
If one has a business account over Instagram, they should or will have an account on other social media platforms as well. Therefore one should include the link to the Instagram account on other social media platforms to increase their Instagram followers.
Do collaborations:
Another great way to increase Instagram followers is by doing collaborations with others. This way, one’s account gets exposure to the collaborator’s account, and his/her followers will be able to see the business account.
Don’t forget the power of giveaways:
People love free gifts. Therefore if one wants their existing followers to market one’s account, give them something in return. It calls for free giveaways. One can give one or three giveaways each month to the existing followers and satisfy them. Satisfied customers market one’s business for free, remember that.
Try to engage with followers:
The last thing one can do is try to engage with Instagram followers. One can DM them asking about reviews or something that interested them. Be open and reachable s that they will feel comfortable after one. One can even comment on people’s posts appreciating their work: so that they will think the account owner is humble and might give a follow!
How to turn one’s Instagram followers into potential customers
Having a long number of Instagram followers is a good thing. But if one is a businessman, and isn’t able to turn those Instagram followers into customers, then his/her Instagram business account’s existence won’t have any point.
One can be good at catching Instagram followers‘ attention, but it is hard to convert them into potential customers. Building a brand presence isn’t that complicated as it seems! Although there are various strategies one can apply to increase the chances of making their Instagram followers into customers.
Let us have a look at the journey on how many of the businesses can successfully convert their Instagram followers into customers, and new businessmen or businesses who are having trouble in doing so can apply these tips for better results:
Don’t fake content:
Always create unique content, don’t copy anything or any style from any other Instagram account, and try to blend it with the post one made.
Instagram followers love unique ideas. In fact, they are following one for their uniqueness. Therefore do whatever it takes to make unique and creative content.
Also, don’t be dull or boring. Hire people or artists to create colorful content and make Instagram followers look forwarding to see the content.
Be charming:
Don’t be lazy with the posts. Make them as lovable and charming as much as possible. A charming brand is very crucial for business, especially over Instagram.
Whether it be images or videos, try to add filters that Instagram provides in order to beautify them. Instagram followers love content that can easily catch their eye.
Promotions are necessary:
People are always looking for things that are at reasonable rates. Promotions are a great way to convert one’s Instagram followers to customers.
One can make a post about their product and add a discount code that is valid for few hours. People are attracted to discounts, it is an effective way to get started with selling off products and creating a customer base.
Know the Instagram followers individually:
Keep in contact with the account’s Instagram followers personally. Send them DMs to ask about their needs and get to know what things are they looking for.
One can send promotional codes and coupons to loyal Instagram followers, encourage them to share the content and posts. People love it when they are acknowledged and gain attention. Make the Instagram followers believe that the business sees them as valuable potential customers, and they might turn into lifetime assets.
Appreciate the Instagram followers:
Appreciating Instagram followers plays a huge role in converting them into customers. Try to give them credit, be friendly with them and be accessible too.
Reply to their comments and questions, Instagram followers who have a clear idea of what the business is about are more likely to buy than followers who don’t see any transparency.
Final thoughts
The account’s Instagram followers won’t mind spending their money on the product, but before, they need to be told and believed that the product is worth their money.
All the successful business Instagram accounts do these things previously mentioned things, not only to get their Instagram followers to buy but also to increase their customer base. Hope these techniques will help business people as much as possible. Good luck!
