Marketing can be a difficult beast to tackle but it’s one aspect of business that you can’t really avoid. There are many ways to use marketing to your advantage. Sometimes, you have to go beyond photos, videos, blog content, and others to advertise a product or a service.
Business owners tend to overlook the benefits of a product’s packaging with regard to marketing. One reason is that packaging isn’t really a marketing tool in the first place. It’s simply a means to protect and present your product to consumers. However, it can also be used for marketing.
Many people don’t see a product’s packaging as a marketing tool but the truth is that it’s one of the best marketing mediums there is. It’s a medium that your consumer directly comes in contact with and that’s already enough reason to work on it.
Here are some ways through which you can utilize packaging as a marketing tool.
Create Holiday-Themed Packaging
It’s no longer a secret to business owners that the holidays are usually a great way to generate more sales. People buy more stuff either as a gift to others or to themselves. As you may have noticed, big brands such as Coke, Pepsi, and many others, revamp their product’s packaging during Christmas.
If today’s big brands do it, you should too. According to marketing masters from junocreative.net.au, integrating holiday themes into your products is a great idea for marketing. For one, if you package your products as if they were Christmas gifts, people can directly use them as a gift to others because they no longer need to wrap them.
Source: https://pixabay.com/photos/christmas-presents-gifts-holiday-5842973/
Another reason is that holiday-themed packaging can help your product stand out. Always remember that other companies are going to repackage their products as well. If you retain your old packaging, your products are going to be drowned out by everyone else’s.
Integrate Your Marketing Campaign’s Themes
If you have a running marketing campaign already, a good idea would be to integrate your campaign’s theme into your product’s packaging. This creates a synergy between your products and your marketing efforts.
This is an effective way to market your products because your customers are going to immediately recognize your products based on the packaging alone. Marketing campaigns usually last for months so this means your products will have supporting media for them.
Let Your Branding Show
The branding of your business is one of its biggest assets. If you want people to recognize your products on the shelf, it’s very important that you let your branding show through the way you package your products. Consider the font, colors, and overall design of your product’s packaging.
It’s important that you nurture your company’s branding. It’s the primary means through which people can relate to your company. By incorporating your branding with your product’s packaging, you are able to let your brand be known even further.
Includes Inserts And Other Promotional Materials
Your product’s packaging doesn’t have to be as is. You can include inserts, promotional materials, and freebies. The additional items you place in your packaging are already considered as marketing materials on their own. However, by including them in the packaging, you’ll be able to market your products discreetly.
It’s definitely a better and more friendly alternative to handing out pamphlets and posters on the street. When doing this method, don’t try to make your inserts too big. It can be bothersome for your consumers and they might even throw away whatever it is that you include with your packaging.
Include Your Company’s Info
If the packaging is big and wide enough, you should consider adding a few details and background information about your company in the packaging. A good example of this is how you can see a company’s history on the back of certain products.
Alternatively, you can also put more details about the product – its ingredients or how it’s made, at the back. You can often see this at the back of cereal boxes. To let parents know that the cereal is healthy, they include details about the ingredients and their benefits at the box itself.
Many business owners tend to disregard their product’s packaging. In reality, there’s more to it than meets the eye but you really need to utilize it if you want it to be more than that. What we’ve shared are just a few ways you can use it as marketing materials but as with other marketing techniques, you can get creative as you want.
