No business becomes successful without investing in advertising and marketing. While you might offer the best products and services, this is of no essence if no one knows you exist. No wonder you can never risk skimping on advertising. And you don’t have to go overboard since there are numerous mediums for businesses to leverage.
Among the most effective advertising mediums your business can leverage is a standee. Yes, you’ve heard it right! Standees are perfect advertising tools at business premises, tradeshows, and other events where you want to share the brand message. Better, you can now invest in a custom standee to convey the message as you like.
But increasing your business prospects with standees doesn’t happen blindly. You should prioritize the design elements as they speak volumes about the results. Below are five hacks to help increase your business prospects using a standee.
Let The Theme Shine
The secret of any standout wood standeelies in its theme. After all, it gives the standee a structure that helps capture attention. Always include a text, photo, or company logo on the standee to show your audience what you offer. You want to convey your message in the best way possible, and the theme should help you.
Set time to do your homework and find inspiration for the theme before deciding on anything. Take advantage of social media platforms to pick a shine theme without the hassle. The more inspiration you gather, the easier it is to make your standee stand.
Standee Size and Shape Matters
While standees come in different shapes and sizes, it doesn’t mean you should choose one for sheer sake. The only way to attract more eyes to your standee is to select the shape and size that best fits your advertising and marketing campaign. You don’t need to invest in the biggest standee to pass the message effectively.
As a rule of thumb, always factor in the purpose of designing the standee before choosing the size and shape. You can enlist professional help to create the best advertisement for your wood standee. Remember to be innovative with the graphics and prioritize elegant printing for the success of your standee advertising campaign.
If you’re struggling with size and shape choice, it would be ideal to enlist help from professionals. But you will have to explain how you plan on using the standee for your advertising campaign. That way, it won’t take them long to come up with the perfect fit for your brand and business.
Add Your Design Elements
You can increase your business prospects using custom standees by adding your design elements. There are no second chances to create the best first impression. And since the design elements of your custom standee create the first impression of your brand and business, you should give it the attention it deserves.
Creating an impressive standee design requires more effort and attention to detail. But there are many things you can do to help make the standee design a success. Make it the norm to include brand or business information in the middle of the standee. You can even decide to add an image to create emphasis on your products and services.
Use stunning colors in the custom wood standeefor an impressive visual presentation. That is not to say you should be too much with the colors. The catch lies in using stunning colors that appeal to your target audience.
Include Your Contact Details
No standee design will ever be complete without including your full contact information. One of the reasons behind using a custom wood standeefor your advertising campaign is to help prospects find you easily. And how do you expect them to find you if there are no contact details in the standee?
Be sure to mention your business telephone number, address, and mobile number, to mention a few. It also pays off to include your company’s social media pages to maximize your brand exposure. But remember to include your contact details at the bottom of your standee and highlight them to make them easily readable.
Choose Fonts Wisely
You can never run out of options when looking for the best fonts to include in your custom standee. After all, there is a wide variety of fonts at your disposal. Be sure to use a strong and bold font for your standee headline to convey the message to your target audience. There is nothing wrong with settling on contrasting fonts for the sub-heading as they also help do the trick.
Keep in mind the content you include in your standee should have a perfect structure. That is why you should have the fonts in a manner your readers won’t struggle to read them. In short, the typography you use in your custom standee helps define its look and feel to your target audience.
The Bottom Line
While some people and business owners disregard them, you’d be surprised to learn that there is more to using banner stands as a marketing and advertising medium than meets the eye. They are one of the most affordable display options you can leverage and come at various points. That means there is always something for your business, whether big or small.
Better, you cannot opt for a customizable banner standee that displays unique graphics to promote your brand and business. All it takes is to count on a reputable company to avoid purchasing a whole new unit every time. For this reason, you will have the freedom to use the custom standee for a range of promotions.
Either way, there is more you should do to increase the appeal of your standee without the hassle. Work on a catchphrase, choose colors wisely, use professional images, and include your contact details to create effective standees. That’s what you need to get the most from this advertising tool without taking a toll on your business finances.
